Startup wants to disrupt our market vertical

IQ.MD

There are ~827,000 physicians in the USA with ~640,000 of them actively practicing medicine. (the rest are in medical school, residency, military obligations, teaching or with the National Institute of Health). There is a shortage of physicians in this country. The most agreed upon number is ~90k. By 2025 there will be a shortage of ~220k doctors in this country. Between 6% - 10% of all practicing physicians relocate every year (38k-64k).

There are 5,700 Hospitals in the USA with 90% of them actively recruiting physicians.
There are ~36,000 Clinics in the USA with ~60% of them actively recruiting physicians.

For the past 20 years, most hospitals and clinics have relied on contingency and retained firms to source and recruit doctors. These firms have used "direct-mail" campaigns (snail-mail) as their primary source of finding these doctors. The typical out of pocket costs to clinics & hospitals averages $30k to $50k per search, a large portion of which goes to the direct-mail campaign.
We are simply looking to collapse time and collapse cost by engaging, sourcing and communicating with physicians where they live online. We are disrupting the sourcing model and, as a result, offer clients our services at a fraction of the cost of legacy search firms. We need an identity that shows the "shift" from pre-web to web 1.0 to web 2.0 search.

We are exclusively targeting two groups:

1. Hospital CEO's & CxO's of Hospitals as well as Physician Leaders of Groups, Surgery Centers, Cancer Centers and Imaging Centers.
Hospitals and Clinics have experienced a perfect storm of scenarios. Besides the recession the past 24 months, they are dealing with a new breed of doctor who prefers and often demands a better "work/life" balance. Search firms are charging them $30k - $50k and sometimes more to conduct a search for a new doctor to join their hospital. After 20 years of overpaying, finally there is a nationwide inflection that has been reached and these institutions are screaming for alternative solutions. Not only can we provide this solution to them but at 10% to 30% of the costs of the legacy firms.

2. Physicians who practice medicine in the USA
Physicians are extremely private people. We used to joke that they are like the groundhog on groundhog day. If they see their shadow they will go back into their hole. For this reason we are looking to respect their privacy by not requiring doctors to give us their name, phone #, etc, etc, etc. We only want to make sure they are aware of the best opportunities in the country but they can do so anonymously.

In terms of the feeling and temperature of our design....we are looking for a more European or Asian flavor, very clean, a design so simple it can be seen as complex, soft colors of blue or green paired with white or bold colors of black and white.

Our aim is to establish a brand identity that is clearly focused on medicine and medical solutions. I want to make it clear of designs or themes or similarities we are not interested in (see example websites that follow):
1. association examples - (www.ama-assn.org, http://www.aamc.org,
http://www.aha.org)
2. healthcare recruitment firm examples (www.merritthawkins.com,
http://www.cejkasearch.com, http://www.deltaplacement.com,
http://www.martinfletcher.com).

We don't want to restrict your creative juices as long as what you create is original, gives a feeling of the spring, stays in the lanes of professionalism, and has a "mod" or "european" or "asian" or "euro-asian" flavor to it....or, just surprise us.

Here is one last example - remember 10 or 20 years ago when the design people came up with the visual concept of large crowds just marching in line all doing the same thing because history says to "go with the flow" and most of the time history is right...except in the cases of Microsoft, Apple, Google, Michael Jordan, etc.) Take that concept of the game changer and apply it here.....thanks in advance.