Ideally, we want a logo that is quickly and easily recognized from any distance and at any size scale (it should be good for both a giant sign on the side of the road and on the door of the building or printed on letterhead and small business cards as well). It should work with any or multiple color schemes.
We are working to position our practice as modern and contemporary, up to date in all the latest scientifically-proven equipment and techniques while also providing the best customer service and taking care of people at the highest level.
We welcome all patients to the practice but ideally teenagers and pre-teens would be the main demographic we treat.
There are many corporate-type competitors in the area so we want to emphasize we are private and doctor-owned and that we are the quality option to get better care for upper-middle class patients and below. We are not trying to become a luxury provider or go after the patients at the very highest rung of the socio-economic ladder so while we convey value and quality we don't want to portray ourselves as unattainable or unapproachable.
*****Compared to other dental professionals, the biggest service we orthodontists give to our patients is improve their smile. This has an enormous impact in their self-esteem, self-confidence and the quality of their life. It's not just about a tooth or a few teeth, it's about smiling and changing people's lives for the better*****
--- Please don't make any designs with two people holding hands or hugging and forming a tooth.... I've seen that like a million times in many different places and I actually have friends with logos like that. It's not original and I don't want to be accused of copying anyone.---