The logo shall convey a message of quality, reliability, customer-centric firm. Our soul is still in the "printing" side of the firm, therefore that theme shall remain in the logo.
We need something to be elegant, but no too much old fashioned: we want to convey an image of innovation, but still remembering our roots and origins. No cartoons, please.
The logo must be in color, but it shall be possible to print it clearly in B/W or greyscale (like Vodafone logo, for example, that is red, but can easily be printed in color). Consider that the logo will end up almost everywhere (web site, invoices, business card): a white background will be preferable.
Consider that we may need to put next or below the logo (in the future) the indication of the city or of the division.
The files we will require are:
Print file format - .ai (CMYK)
Web file format - .jpg and layered .psd (RGB)
Scalable Vector Graphics - .svg
Please do not use any stock images or clip art in the logo.