The design simply explains everything I wanted to say about my new product, feminine, natural, elegant and has the slogan I believe in. Thanks to the talented designer who was very responsive from the beginning to the end.
How VivaModa started their logo design journey
We are a start-up company from middle Europe, from Czech republic. We have experience with other business but this project is our first on the internet. We = two friends from school (which is behind us a couple of years).
We have some other ideas for projects and this is first in row.
Tell us a bit about who you are and the people you reach
Our target group: Woman 25-40 years. We want focus on quality goods (news about goods) - NO ultra expensive (like phone with diamonds).
Primary targeting on woman fashion, watches, gadgets, cosmetics, traveling, modern living, ... everything for women.
We need logotype usable for webpage and like self standing. Both we would like to use in two ways:
1) "VivaModa" (for web)
2) like web adress "VivaModa.cz" (.cz is czech national domain)
What we are looking for?
No cartoon. Our logotype must be simple, easy to remember, unique, trendy .... can be elegant, can be bold. Focus on woman. Can be in magazine style. We prefer lettering before large image (ideal is VivaModa + nothing else... but it is not obligatory. As I said we are looking for idea / can be VivaModa and small pictogram)
colors: we have not any (we prefer one or two colors)
- logotype must be easy to convert to BW (black and white) version
- for web in PSD file
- we need logo in curves too (*.ai or *.cdr or importable/open PDF)
- do not use any clipart