Hello, we are a care home called, Craigweil House Home and hospital, located in a rural setting in Parakai, in Auckland, New Zealand.
The building was once an historic thermal resort that had a spring and healing waters and was renovated and extended in 2012 to include a hospital and dementia wing.
We are wanting to establish a brand and logo to use on business cards, a website, letter heads, advertising and vehicles.
We were wanting to incorporate elements of a house, the rural setting and the thermal healing waters into our logo.
Target market 1: Local community residents aged 75+ needing care, influenced by friends, family, doctor’s and assessor’s.
Target market 2: Local community based female or male family members aged 60-75 years old looking to place an elderly family member into care.
Target market 3: A wider geographically located family decision maker keen on a rural outlook for their loved family member.
UNIQUE SELLING POINT
A purpose built, multi-level care facility set in a sort after historic rural homestead known for its thermal healing pools of the area.
To position Craigweil House as the communities local care home with friendly local staff and other residents.
To position Craigweil house as a rural retreat for the elderly situated adjacent to the healing waters of Parakai.
Strong demand from long time local residents and family’s that are able to connect with the home, through an open door policy and friendly staff.
Ability to pull demand from nearby areas and possibly the wider Auckland District to capitalize on the rural and thermal aspects.