stairmaster got their new logo design by running a design contest:
StairMaster Brand Logo
Check out stairmaster's Logo design contest…
StairMaster is a household name in the fitness equipment industry. The current logo is outdated and we are looking for a fresh look. While the current logo integrates the steps of our famous stepmill exercise machine, the future logo does not need to represent this. We also represent other brands, and eventual may spread into other categories of fitness equipment. We target fitness fanatics and your average gym club user. A modern design that represents motion, is needed.
We are a global company, with sales on all major continents. The logo must appeal to all age groups, considering the users of a club or home fitness equipment.
Please visit the following for current logo design: www.stairmaster.com and search stairmaster logo in google images. Also, google stairmaster images to get a general feel for the products. Existing color pallet is dark purple, but open to new ideas.
Every design category has flexible pricing for all budgets. Logo design starts at $299.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
stairmaster collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
Mainly women aged 32+ (I have readers in their 80s), mostly UK, though worldwide readership.
Female age 25 to 58; from American or English speaking country. Interest in self-help and memoir books.
Amazon Delivery Service Partner performing last mile delivery of packages to customers doors. Logistics.