Completed contest

St. Louis' hip HotCity Theatre seeks new logo!

John Armstrong needed a new logo design and created a contest on 99designs.

A winner was selected from 112 designs submitted by 33 freelance designers.

112
entries
33
designers
1
winner

One of the designers who made it happen

Winner - BAM!!!
Excellent options. Outstanding work.
- weavergrainbins

How John Armstrong started their logo design journey

Summary

HotCity Theatre in St. Louis seeks a new logo for a revised branding plan. Something memorable, simple, artsy, catchy, and speaks about the type of contemporary off-beat, raw yet sophisticated, professional shows that we are known to produce.

What inspires you and how do you envision the design for your business?

We would like a design/logo/font that reflects our theatre company's values and style: intelligent, hip, contemporary, raw/edgy, and theatrical. Our theatre company doesn't often produce plays that end in happy endings... Dark comedies, real situations... This is a fluff free theatre company. Life sometimes 'sucks' and we show you why you should laugh or scream about it. Something a little jagged seems to work in our head. In the end, needs to reflect our STYLE much better than current logo.

Wants

- Must have an element of the title of the company. (could be an acronym (HCT) however.)
- might be interesting to incorporate in some fashion an abstract skyline to connect the current logo to the new one. (not necessary)
- must have the style of the company: raw, real, hip, contemporary yet professional. Very stylized.
- Must look relatively good in Black and White.

Don't want

- no flames or fire anywhere in logo please...
- no OBVIOUS references to the St. Louis Arch please. (It's pretty cliche in St. Louis as you might have guessed)

Custom package

$364

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