This is high end professional services so we need a logo and brand colours that reflects this to our clients.
The logo should be able to be used on a website with either a dark or white background, as well as on business cards and print collateral.
You may or may not include our tagline in the logo, we have no preference on this. Do not include “Inc.” in the logo. We would also like to avoid 3D logos. And to be clear, SpringGage does not deal in or make gauges or springs of any kind.
After the logo has been designed we will be running an additional design contest for our new website.
What is Information Performance?
Information performance includes content and processes.
For content we help companies find, organize and understand their content. Examples of this would include document management, records management, information architecture and user experience design.
For information processes we would help companies share, collaborate and automate their business processes. Examples of this are business workflows, industry compliance, eDiscovery and document life cycle management.
We are targeting the C-Suite (CEOs, CFOs, CMOs, COOs, etc.) in companies with yearly sales between 200 million to 1 billion. Typical companies would include professional services, banks, insurance firms, municipal governments and mining, oil and gas. Professional services firms would include engineers, project management and accountancy but not law firms. Basically, any company or organization that is process orientated.
One group that is not in our target audience is IT professionals, including CIOs. While our services optimize a company’s business processes and information technology approach, IT professionals are not our target audience and that includes CIOs.