To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
this is the brand for a traditional financial firm moving into the digital era. it's one of the very first attempt to bring financial information into web2.0 and it implies changing the way we write research from a 100pages reports every six months to a daily series of short insightful comments. it's about speed, accuracy, insight, ease-of-use and novelty. More often than not our comments are counterconsensual, and challange common sense.
preferred look should associate with new-media, web 2.0