Tell us a bit about who you are and the people you reach
Atom is the name of an IT system which is currently being developed. Atom stands for "Accelerate to Market", referring to accelerated launches of pharmaceutical products into markets (New Product Introduction). Target audience: The users of the system are mostly in one of the more than 40 countries/markets who use the system and will launch the products. In addition there are users in global functions. The systems is used for reviewing and approving opportunities and track progress from idea stage to successful launch. +++ The IT system ATOM and the launch process should be associated with simplicity and speed.
What industry do you think your business is most related to?
For the prior version of the tool we used a black and yellow honey bee. For continuity it might be nice to re-use the colors but this is not mandatory.
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
Because it's an international project, the design should be geography neutral. Speed and Simplicity are our main attributes we try to convey. Another attribute might be that the tool is flexible and can be adapted to regional needs. We attach our prior logo (the predecessor of Atom) to this brief. See below.