My Son, Joy. An image to be recognised, with font. Eye catching, without being overwhelming.
belboob needed a new logo design and created a contest on 99designs.
A winner was selected from 265 designs submitted by 38 freelance designers.
Some of the designers who made it happen
How belboob started their logo design journey
Who are you known as?
My Son, Joy
Tell us a bit about who you are and the people you reach
Business name is My Son, Joy
Day light dining, breakfast, brunch & lunch.
Internal colour scheme is white, brick, black, shades of wood and indoor plants. Clean lines, minimal with contemporary design
Wholeness food, local, seasonal produce, design and a plate without the attitude. Juice made to order straight from the kitchen. Other beverages include of course coffee, tea, wine, a cheeky cocktail or beer.
Service; Warm, welcoming, friendly, attentive
My Son; family, close connection, substance.
Joy; colour-orange, bright, happiness, enjoyment.
More back history of My Son, Joy; It’s a play on our names, Neale’s father calls him my son and my names means Joyful so cut it short to joy. Also wanted a short sharp, easy to spell, memorable name.
A broad target audience, age wise.
Locals are very important.
As is making people want to travel to us for our food, service and overall feel.
A part of our concept is to help others eat better for their body and wellbeing without knowing. Flavour, ingredients, service and surroundings also part of the key.
What industry do you think your business is most related to?
What colors do you want to see in your design?
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
Design inspiration
Other notes
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