Soil and Topography Information is a technology company which provides large scale, cost effective, precise details of the soil's physical and chemical characteristics from the surface and down four feet. We refer to STI as the MRI for Soil because like the human analogy, where your doctor uses the MRI data to remediate your health problem, our data provides agonomists with the precise information to increase crop yields and avoid wasting water. A complete plant system is both the portiion which is visible above ground, but also the other 50% which is below ground and generally the most important part and the least understood because of a lack of data. Again the MRI analogy in that we are providing the details of the below surface soil characteristicss which largely determines how the plant performs.
Tell us a bit about who you are and the people you reach
Generally the Agricultural Business Community. For example growers of grapes, nuts, citrus and other high value crops. In addition, the wineries and other processing companies which buy the targeted growers crops. We want to build credibility and awareness of STI because of this fundamental new capability which will enable precision farming and improved water useage.
We have an existing Logo with uses the acronym STI and there is market equity in it. So i want to build from it. The final logo should contain both elements of the original STI and have spelled out Soil and Topography Information since most people don's know what STI stands for. Other aspects which could be included are analogy of The Soil MRI. An other idea is to bring the above and below ground aspects in the design in some way as shwon in the plant system file.