Target: Western world with focus on europe. Additional attributes: trendy and professional, caring and valuable, trusting. Logo must be adaptable as social icon.
The design must not contain the square academic cap (mortarboard). This hat is unusual in Europe (Our primary market).
Please design some additional versions, based on the chosen ideas. We will give detail information on each design separately.
cooperative, warm / smart / digital, contemporary, trendy
– small letters with open ‚a‘, maybe uppercase letters
– please try different font faces, it does not have to be a free font
– please also try a unicase font such as Lemon Unicase (https://www.myfonts.com/fonts/type-…i-regular/)
for example dark cyanblue, bright blue, orange, green / and other colors / try what you like
Logodesign in different digital environments:
– logo on website top nav bar: height 50-80 pixels, background color #4c616d
– logo on white background, wide and tall versions
– logo on dark image / bright image
– other versions which you consider as important
App logo and favicon version:
Please design a short cut icon and favicon icon. Try white on circle or rounded rectangle, colored or dark grey, for example.
Logodesign with claim:
Complete logo with short or long claim. Please use an example text and two different lengths. The long version should brake into two lines.
Short: ‚Das polyfone Bildungs-Netzwerk‘.
Long: ‚Die polyfone soziale Plattform für die Bildung 2.0’