We are company that is creating a web based app/service to track and manage social interactions. A person wanting to take control of their own social brand in one place, to weave their own social thread.
It's a site where one could visually interact with the various social graphs (Facebook Graph API, Google social graph, etc.). By aggregating data from other social sites and allowing users to see and control how they are inter-connected in their social life, and thus bring out the relevance of their interactions. (Think : Google Maps for your social life.)
Basically, it's a site which helps you weave the social thread (in either direction) across multiple social platforms, and the technology which makes it automatic is the "loom" for the threads.
Tell us a bit about who you are and the people you reach
This project will target the typical users of social networks like Facebook and Twitter, etc.