For every bottle of Nado Water sold, proceeds will go to support humanitarian programs that provide safe water, sanitation, and education to communities around the world.
Education is primary focus
Want a fairly mainstream profile, however people who would typically use our product would be those who are cause oriented and progressive in nature. Think whole foods shoppers.
A brand that I think hits this mix of mainstream yet progressive is Life WTR by Pepsi Co.
Gender: primarily female but would like it to be bought as well by men
Age: 16ish high school-college- young professional- adults- moms 40s
income level: middle to upper class however would still like design to work for all socioeconomic classes
Look at these websites for more ideas:
Get Creative. Should be sleek and playful as well as get our mission across- think life wtr by pepsi co
Here is some info about us to inform your design:
The Nado team is a family of passionate doers. We have created a company that is mission driven, that has goals larger than ourselves- we think globally. It's what keeps us motivated and working when others stop. We are trying to fight some of the biggest battles our world faces today- how to provide safe water, sanitation, and education to communities around the world. We figured that too often people, and we were some of them, complain about issues and problems in this world. But we realized that with no action there is no outcome, so we decided to start this company of Nado Water through the inspiration and business model seen in companies like Newman's Own, TOMS Shoes, and Patagonia. Through this unique business model of donating profits from the sales of an everyday, low-cost, widely accepted and used product of bottled water we hope to transform the lives of those in need.