We need a logo for our new website, HomeyMeals.
The logo will be the basis for our corporate color scheme - so colors are important.
The website will function as an online community of dinner parties. One user acts as a chef/host and invites others into their home and cooks for them. They share a meal together and the chef gets paid for their work.
Our target audience is young, social, multicultural, smiling foodies
We are looking on guidance from the design community for what our logo will look like. We are very open to options, but are considering two different ways to go at the moment –
1.Option A: The first option (and more likely) is a warm, inviting logo that is friendly and colorful. This can be a word mark or a pictoral mark. This will give the consumer a feeling of an accessible club of eaters that they can join. Inviting colors will be a must for this option. We are also open to a character if it works well.
2.Option B: We are also open to a cool, Brooklyn/indie-like emblem or symmetrical logo that will convey a youthful, hip experience for foodies. This option will likely have a darker, grunge-type color scheme.