Smile Avenue Family Dentistry Logo

Smile Avenue

Family Dentistry

This brand/logo will be for a new dental practice opening in a new booming suburb of Houston Texas. All of our advertising will target new patients migrating to this prominent area as well as patients looking for a fresh new change in their dental experience from their old dentist. Logo will capture the face of the company as a classy and catchy image that establishes ourselves in the community. Playful yet classy would be ideal. There are many dentists along this busy road and marketing has become very aggressive, leaving our logo to be something very important and vital to our campaign to be the best dental practice in the area. The practice will revolve around using state of the art equipment and providing patients will the best dental care. The practice will also be centered around patient education. Teaching the patients as much of their oral cavity in order for the doctor and patient to come to a treatment that satisfies the patient in their best interest. The office will be very modern but warm.

Area statistics obtained from Demographic studies:
New growth area with very low saturation and high income families
Median household income: $123,770 (residents living within two miles of this site annually earn well over $100,000)
Average household size: 3.31
Median age: 31.1 (nationally the median age is 37.7)
Owner occupied households: 90.3%
Target patient base choice:
Growth: the area immediately surrounding the office is expected to add 10% of its population within the next couple of years.

Brand Name: Smile Avenue
Slogan: Family Dentistry

Dr Patrick Vuong DMD
Location: miramesa Drive, Cypress, Tx 77433 (exact location not disclosed due to construction but its off the intersection of miramesa drive and Fry Road)
Hours of operation: Monday – Friday 7AM-7PM
Insurance Accepted: Most PPO’s and fee for service
Care Credit accepted.

Requirements:
Exciting and classy. People should know that this is a Dental office but does not necessarily need a tooth picture in the logo but can if it works.
The signage requirements for the high end building is white and gold. Will be part of the office lobby wall but in whatever color looks best.
Logo should scream luxury and playfully original with a caring touch.
Logo will be used on website, stationary, and signage.

I'd like to explore the following colors:

Let designers make suggestions:

Would love to incorporate the image included with a playful spin or any unique ideas on the word "Smile" in order to provide a warm relatable feeling but would also like to appeal to the high end families in the area.