How Asa.j.jakobsson started their logo design journey
Who are you known as?
Tell us a bit about who you are and the people you reach
SmartaMaten (Mat = food) gives eating advice, pretty much in line with the Slow Carb Diet (i.e. vegetables, legumes, fish and other animal protein, but no fruit/berries/bread/pasta etc)
The business idea is to provide weekly mealplans and shopping lists to make the customers life easier and the new eating habits sustainable.
SmartaMaten is not a diet, but promotes a change of our "normal" unhealty eating habits into something more healty and sustainable.
The food is satisfying, alkaline, pure (no additives) and time saving.
What industry do you think your business is most related to?
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
Target audience is 30-55, woman, middle class and up, interested in health but probably trapped in juggling kids, work and so on. Too short of time to plan good meals, but wants something better than macaroni-and-cheese for herself and her family.
Slogan: "Ät rätt. Ät dig mätt. Och gå ned i vikt."
(Meaning: Eat right. Eat until you're full. And loose weight.")
"Allowed" foods: veggies, legumes, fish and other animal protein.
The concept is also about saving time / getting time for what's important, as I provide meal plans and shopping lists.
And about being healty and full of energy.