darrenandnickycompton got their new logo design by running a design contest:
Small medical recruitment business needs 'personal' style logo
Check out darrenandnickycompton's Logo design contest…
Medical & Pharmaceutical
DXC Medical Recruitment provides recruitment services for candidates (GPs / doctors) and clients (independent and corporate medical centres) throughout Australia. DXC Medical will save our clients and candidates time and money by allowing them to focus on their day jobs while we source, screen and match candidates with vacancies (and vice versa), using our personal, proactive, tailored recruitment model. Target audience Primary The primary target audience will be candidates (doctors) who are looking for a first time or new position in general practice. These doctors will typically range from 38-60 years of age. They will be a mixture of male and female and will come from a range of different cultural and ethnic backgrounds, with Australia, NZ, UK, Ireland, South Africa, Sri Lanka, India, Pakistan, Malaysia being the predominant countries of origin. Doctors are well-educated, high-income earners, with annual remuneration ranging from $200,000 - $600,000. They are highly analytical and place a lot of importance on engaging and working with people who are professional and personable in approach. Secondary The secondary target audience will be medical centres who are looking to recruit doctors for their practices. The market is split into small independent practices (ranging from 1 – 10 GPs on average) to large corporate providers, of which IPN is the largest with over 260 medical centres. These centres are then further divided by their degree of remoteness from the major cities, which further complicates the recruitment and retention of medical professionals. 1. Independently owned practices, as they often lack the resources and know-how to successfully recruit doctors, compared to the larger corporate providers. 2. Corporate providers - Ochre Health (30 medical centres) - IPN (260+ medical centres) - Qualitas (25 medical centres) - Primary Health (60+ medical centres) - Fullerton Healthcare (10) - Healthscope (43) It is important that DXC Medical is recognised as a recruitment partner to both markets and not simply a service provider.
Value to customer Candidates Doctors lack the time and knowledge to thoroughly search for the right the position that meets both their professional and personal requirements. Candidates will benefit from saving time and being matched with eligible clients and locations that meet all their requirements. It is important to note that these services are free to candidates. Clients (Medical Centres) Permanent GPs and Rural Generalists are essential to the financial performance of a medical practice. The alternatives are to bring in high-cost locums, to overload existing doctors (posing a retention issue) or to lose patients to other local practices. Medical centres (especially smaller independent ones) often lack the time, knowledge and resources to run a successful recruitment campaign, so will benefit from our proactive, tailored workforce planning. The pricing strategy is to place the business as a provider of the highest quality services at a competitive price. The services we provide must be valued and could not be offered for a budget price. It is important that the client feels they are getting value for money. Customer management The key USP of the business will be on the proactive, personal and tailored approach that we employ. The clients and candidates will only be dealing with one person and rapport and a successful business relationship can be formed based on quality of service and understanding of their requirements. The primary source of communication will be verbal and face-to-face where possible, with all important information backed up on email. Communication objective(s) Current State: There are a lot of medical recruitment agencies operating in the market, with the consensus being that the consultants do not properly understand the requirements of either the clients or the candidates. Agencies experience high turnover of staff, which impacts the relationship for the clients in particular. A key USP of DXC Medical will be the sole point of contact and continuity of service, which will enable us to truly understand their business needs. Desired State: The USP of DXC Medical is to provide personal, proactive, tailored recruitment and workforce planning solutions to candidates and clients throughout Australia. We want them to register their details with us, either as a candidate or a client, based on their confidence in the high-quality service that they will receive. Audience Insight Feature Candidate Benefit Client Benefit Personalised Service A partnership approach to finding their next position. A true understanding of their business. Experience in recruiting GPs / Sector Knowledge Confidence that we understand the medical registration process and associated geographical restrictions that may apply to them. Guide the client through ALL potential types of GP that could fulfill the requirement. Proactive service delivery Save time and money in outsourcing the process. Reduce the time and cost in sourcing a new or replacement GP. Industry contacts Extensive reach of potential vacancies / clients Extensive reach of potential candidates Tailored workforce solutions Confidence that we understand their personal and professional requirements and will find them the perfect next role. Provide long term workforce solutions for their practice. Nb. All the above will save both the clients and candidates time and money by outsourcing the process. Who are your competitors? Wavelength www.wave.com.au Medacs www.medacs.com.au Your Doctor Jobs www.yourdoctorjobs.com MedRecruit www.medrecruit.com Assignment The assignment is to create a logo for DXC Medical and to provide advice on the colour palette and font for both the logo and website. The project aim is to create a look and feel that gives the candidate or client clarity of and confidence in the services provided by DXC Medical Recruitment. Personality, voice and visual style Voice Professional, High-Quality, Personal, Proactive, Tailored, Experienced Visual style Bold, Sharp, Focused, Clear, Strong Mandatories Logo What is the timing and budget? - First draft within 2 weeks with a delivery date of mid-October - Budget in the hundreds and dependent of scope of assignment (colour palette, font etc.)
A$389 Bronze package
Every design category has flexible pricing for all budgets. Logo design starts at $299.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
darrenandnickycompton collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
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