Completed contest

Small businesses unite! Let's beat the big box stores!

Alex McAulay needed a new logo design and created a contest on 99designs.

A winner was selected from 44 designs submitted by 12 freelance designers.

44
entries
12
designers
1
winner

One of the designers who made it happen

Winner - Pac3
The designer did an excellent job on the initial task as well as was very responsive on all follow up. We are very impressed and will use them again.
- Anonymous

How Alex McAulay started their logo design journey

Company name

Beat the Big Box

Overview

A little about me, so you can build that into the logo...It's my life mission to help small and medium size businesses compete against the Walmart's of the world.

I'm a super straightforward guy. I like to tell it how it is. I never wear a tie, but wear business casual.

I'm pretty playful and a bit of a clown (I like to have fun).

Tell us a bit about who you are and the people you reach

Target market is small and medium size businesses. Specifically store-front retailers. They are looking for advice to improve their businesses.

For the website, I have done a photography session with me swinging a sledgehammer, using a fly swatter, stomping on, etc what's going to be a picture of a big business. This is separate from the logo, but I wanted to let you know about how I'm trying to position the website.

It's a David vs Goliath thing.

Requirements

The logo is for a website and newsletter to small and medium size retailers to help them compete against big business.

We want to help them CRUSH, DESTROY, etc big business.

For the logo design,

- I want something playful with some depth in the logo. Not a 2D flat image. I've attached a silly logo with a frankenstein character to drive home with you how I want the logo to feel. I also liked the "Snap" logo because it somewhat melds the text and the images.

- I want to see some sort of building in the logo (either just a big box square and boring store) or a small business storefront beside a huge big box store (think disney Pixar's movie Up with the small house beside the huge development).

- Logo lettering: I cannot imagine this working without capitalizing the 'B's in Beat the Big Box. Feel free to do what works. I've attached a picture a dumptruck with lettering, so don't feel like you have to have the lettering outside the imagery.

Other images: I attached the Urban Ground logo because I liked the idea of those letters. I imagined a big box and small retailer side by side errected beside the lettering, so it looked like the lettering was almost a street. I attached the other image with the house to drive home the need to at least angle the building. I do not want flat images.

Have fun! This isn't a boring corporate finance logo.

Custom package

$384

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