Smack'm in the Face

#1 Big Daddy's Car Company

We are an auto dealer for the people. Our company gives those with less than perfect credit a chance to have wheels. we have coined ourselves as the 299 down King because we try to get customers approved with as little as $299. We feel that credit should not keep a person from being able to have reliable transportation. So our goal is to get those that have had past credit problems vehicles and rebuild there credit. We push away from the same is lame car dealerships. We like to have high energy environment, that offers value and hopefully begin a family relationship feel with our customers. Big Daddy's cares about the people it serves and strives to know every customer by name. It is often heard around the company, " selling cars like candy bars." or 299 down getcha round town.

Our target market is anyone with poor credit who is in the market for a vehicle. Often the customer has been turned down from those dealers that feel that someone is not good enough to approve for a car based on credit. LIke in every city there is a group of people that fall into the low end of the middle class to top side of the lower class economic status. Also anyone that might be first time buyers, etc. Lots of our customers live check to check and just need a chance that lots of people will not give them.

I love creativity but feel that I am to close to the project to brain child this one. I am wanting to use this logo on letter head, embroid on polo shirts and help to identify ourselves to the buying public through branding it through all our marketing. Wanting to make sure that the name is well represented. Its seems that people tend to love our name and always want to meet Big Daddy. Plus the name sticks when you say it so it needs a logo to accompany it that will allow for visual recogition. Have fun but bring your best, Big Daddys expects it!