NOTE: Please no more designs with logo for letter "S". Thanks!
We're looking for a detailed, graphical logo around the concept of a stone slate, a professional-finish, maybe a stone with metal-letters printed, almost realistic looking.
This is a tech start-up, looking to compete with well-established and older brands. Weight and professionalism is important, and edge desired.
Slayte is a company that provides a portfolio of SaaS products to gather and prepare conference presentations.
There are three products:
* review: Potential presenter uploads a PDF, it gets reviewed, and the best invited to present at conference. Product-impression: https://www.screencast.com/t/o0gBgRMC.
* schedule: Schedule-Planner for conference-hosts to organize sessions, speakers, rooms.
* learn: Distribute conference output (e.g. presentations, or videos) to subscribers in a continuous learning environment
This logo is for the COMPANY, not any of the above products.
Name (SLAYTE): Slate is the original stone used in chalkboards and writing tablets.
This company sells software to organizations, to help them manage their conferences better. Conferences reside around knowledge sharing, peer-review and reputation. Writing on a slate is a piece of knowledge.
This is a start-up, that sells to older and well-established organizations. Modern approach and technology, yet partnered with years of industry-knowledge and experience.
* Sincere - Modern but serious (not young). Bold.
* Competent - Industry experts. Quality software.
* Exciting - Easy to use, brings excitement to old and complicated processes
* High quality software
* Insight from many years of industry experience
* Pleasant user-experience / Ease of usage
* Real / Down to Earth
* Friendly / Slightly Cheerful (Like Slack)
It would be great if the company-brand/logo would allow the products to fit into a common-scheme (e.g. Virgin Media / Virgin Trains / Virgin Active ...). I thought about Silver Slayte, Blue Slayte, Graphite Slayte... but wasn't completely convinced. Open to suggestions here that could reflect neatly in the Logo.
1) End-Users (Actual users of the products):
* Conference speakers: Researchers/Non-profits, savvy and reputable in their domain
* Conference organizers: Employees in mostly non-profit organizations that organize a conference.
* Organization/association members: Purchase and watch e-learning videos
2) Decision Makers (Sell to these):
* CIO/CTO in 10-30 year old organizations and their influencers
In general, the brand should appeal to:
* Age 35+
* Gender: Mixed
* Location: US/UK
* Income: Middle/Upper
* Probably married
* University education
* Technology-experience: Use computer mostly at work, might have iPhone