Idea Crossing (http://www.ideacrossing.com) was formed in '02 to enhance the experience of operating and participating in "skill-based competitions" (as opposed to “chance-to-win competitions” such as games, sweepstakes, contests, etc). Idea Crossing’s goal is to empower producers of skill-based competitions with an affordable set of tools and resources required to run effective award programs, promotional challenges, and incentive prize campaigns. The human drive to compete is part of our DNA, and the practice of recognizing excellence and spurring achievement through competition is a time honored tradition. Idea Crossing is moving that tradition into the 21st century.
To achieve this goal, we are launching a new software company under the trademark “Skild” with the tagline “intelligent competitions.” Skild is an interactive software company that provides a full suite of administrative features for producers of skill-based competitions coupled with dynamic competition interfaces for contestants and judges.
HOW DID WE COME UP WITH THE NAME?
Simple, look at the etymology of the word skill:
c.1175, "power of discernment," from O.N. skil "distinction, discernment," related to skilja (v.) "distinguish, separate." Sense of "ability, cleverness" first recorded c.1300.
HOW DID WE COME UP WITH THE TAGLINE?
Simple: both the software and type of competition are "intelligent."