He is great! he created this design off of my sketches and brief - but he came up with the exact shape of the logo himself and I love it. He took feedback and direction well and gave me a logo I am so proud of. Thank you!!
How kristen.m.karlin started their logo design journey
Who are you known as?
1. Kristen Karlin OR 2. Kristen Karlin Marketing OR 3. KK Marketing OR 4. Karlin Marketing
Tell us a bit about who you are and the people you reach
I am a 30 year old woman living in San Diego, California and I have clients across the country. I am currently an independent marketing strategy consultant. A CMO for hire in some cases, a hired-gun marketer for other clients. Adaptable to unique marketing / brand / story-telling / client experience needs of each client. The vision is to grow the team to be a small boutique shop in the next couple of years - a team that specializes in the story-telling and creation of brand identities. My clients are business owners, oftentimes of small businesses or ones that were always grown from referrals and marketing was an after thought for the first 15 years of business. Today these business owner clients are financial advisors, insurance sales, and a pilates studio owner. I want my logo to appeal to business owners across many industries.
What industry do you think your business is most related to?
What colors do you want to see in your design?
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
I like the energy behind this
I love that the logo is the MW shaped like a worm. simple and slightly abstract but also straightforward.
conveys a message - you know who this brand is
I like the shape in white with color as background, and the simplicity.
I don't like neon signage style for myself...but this is cool for this brand
I like the mixed fonts or font weights and the bird dissolving
I like the strong lines and the shape within the logo and the overall layout
I like the incorporation of the letters in the logo above and the type below
I love the mix of 'handwriting' on the top and font on the bottom
I like the logo emblem wand the company name below - I don't like the suit jacket or whatever is happening in the background of this image
I am a visual person, so until I see the logos, I'm not sure if I want my brand to be called "Kristen Karlin" "Kristen Karlin Marketing" "KK Marketing" or "Karlin Marketing". Please feel free to submit for any or all of those names.
I love both the ocean / water / waves and sun. Because I live in San Diego, it would be cool to see some subtle / more abstract nods to either or both of those. And I like the idea that marketing is shining a light on a brand...
Also...my full name is Kristen Miller Karlin... KMK...I've always thought it would be cool to play off that since Miller and Marketing both start with M. I attached a picture of how I have written my initials for as long as I can remember - those big blocky k's. By no means do I need the logo to look anything like those...I thought I would share in case it was helpful.
lastly - I like clean, simple, and not a ton of broken lines -- I want my eye to be able to follow a smooth flow without interruption in the shape