The brief was to design a funky, modern logo for a Tanzanian online safari booking portal. The contest faced many challenges and the general quality of entries was disappointing. The contest had to be reset twice as no viable designs were forthcoming in the qualifying rounds. We just weren't finding funky, modern or original concepts. Lots of done-before clichés were turning up. Then we went down some blind alleys considering wildlife motifs which were equally uninspiring. We knew that we needed to move away from the concept of branding a safari company - and more towards the need to produce an eye-catching online brand presence for an exciting, professional buy online "click and go" experience. I threw out teh old brief and totally rewrote it, with plenty of modern logo design examples. Finally, desperate, I started going through 99Design designers and stumbled across Scott's portfolio which just had everything I was looking for. Original, innovative, minimalist, modern and beautifully constructed typographic scripts for company names, instead of complex logos. I knew I'd found the creative energy I needed - and was more than delighted when Scott agreed to put something forward. His first design was 99% spot-on, capturing the brief in one shot more than the 105 designs received before him. Immediately captivated, I requested we explore orange instead of green - and Scott came straight back, not just with a colour change, but with a complete digital toolkit of "CHANZO" which opened up a whole new world of versatility for using the name differently in different contexts. We were all gob-smacked by Scott's originality and verve. He just gets it. Can't recommend him highly enough. We'll be heading straight to 1:1 with Scott for future work. More than delighted. We got our perfect logo with an overall branding feel that we can really run with and business cards that we can't wait to get printed and out there.
- liz xH
How docj85 started their logo design journey
Hello, names Jinesh. We are looking to create a logo for our small store we are opening up. The concept of the store is to sell olive oil and vinegar. Its kind of a unique concept where a customer can choose 41 flavors of olive oil and vinegar and we bottle it for them at the store. We started with a simple design i created in photoshop, but only know a little on the matter. I need a design that goes with the logo. You can even change the font size and name and orientation of the words. We are looking for an image with the words 41 olive. Some ideas where: olive branch, a drop of oil, olive oil bottle, olive tree. What ever the case is, we need to showcase in large "41 olive" with small caps, "oil and vinegar". The colors we preferred to be of, black, white and green. We for sure need green there, but the other colors are not necessary. I prefer as few colors as possible, but 2 or more for sure. Just email me if you need any questions answered. I uploaded 2 files that are the same. 1 psd file and 1 pdf file that I did quickly. I prefer to have this project started in a couple of days, today is 1/24/11...so start on 1/26 and complete on 1/30 or earlier.
Tell us a bit about who you are and the people you reach
Our audience is upper middle income to high income groups. Primarily females in the age group 40-60. The store itself is located in a high foot traffic area and in an outdoor mall in southern California.