Simple, lean, friendly logo design for a furniture manufacturer

DeFehr Furniture

-Trustworthy, focused on quality, Canadian craftsmanship, with continuous improvements that directly benefit our customers. Modesty if part of our DNA
-Quietly confident, approachable, professional, and friendly.
-Diligent in keeping our promises.
-DeFehr Furniture is designed and crafted for all consumers, with a range of styles that reflect the spectrum of our customers' life stages. From on trend to traditional, from space-saving to luxurious, for both active and relaxed ways of life, for families and homes both big and small.
-Stand out by combining traditional craftsmanship and innovative manufacturing practices to produce furniture that is authentic, stylish, durable, and a source of pride to our customers.
-Collaborate with our retailers and hospitality clients on our design process
-Our Made in Canada advantage means we can offer remarkable speed-to-market for new retail products as well as large scale hotel projects.

-Non-humourous.
-Design should be lean, minimal and simple.
-Design should not evoke specific pieces of furniture.