Logo look and feel
Check the website layout:
(Choose Lightgreen as color, see attachment)
Keep it simple and clean. Viewers of the logo should understand through the visual that our software can Switch the Normal "Add to Cart" function to a "Add to Quote" function and back again. = "Cart to Quote"
Title "Cart2Quote" easily readable at different sizes of the logo.
Balance between icon and text in logo: icon needs to be clear / crisp, but the name is what needs to stick. So relatively high visual importance of text.
Keep the target group in mind!
The product title: Cart2Quote
Tagline: The complete Magento Quotation manager
(the logo needs to stand alone form the tagline, giving us the option to show logo with or without logo)
Extra points for creating icons in the same style for:
(characteristics of this software product)
Finally: Create impact, be bold, be unique....may the best logo win!