How Jerome.morard started their logo design journey
Who are you known as?
UNI Europa Manifesto
What’s your company slogan?
Quality Jobs for Quality Services
Tell us a bit about who you are and the people you reach
UNI Europa is the European Trade Union Federation representing more than seven
million employees in the European services industry. Together, we fight for an
innovative and quality-oriented services industry which, driven by fair competition in the single European market, creates sustainable growth and quality employment.
One sentence that describes this manifesto is: Quality Jobs for Quality Services
The idea for the logo is the "virtuous circle". The key message of the manifesto is that good working conditions in services lead to good services. No quality jobs, no quality services.
And Europe needs good services, because quality services are crucial to achieve high levels of competitiveness and a high quality of life. The Message that should be communicated is hence: quality jobs for quality services, these are two sides of the same coin. If the circle idea is the one to be followed, than another idea could be to play with the logo of the European union, hence the circle of stars. Maybe our virtuous circle and the circle of the EU could be somehow combined.
What industry do you think your business is most related to?