Our goal: we want to implement a cross-divisional innovation management / idea management in all of our three divisions where every employee is welcome to submit ideas that might be economically useful. The target group of the innovation management are our own employees with the aim to create an cross-divisional innovation culture over the years. The innovation management should be long-term oriented and sustainable. Hence, we want to establish an own logo for the innovation management only.
The main difficulty is that we are 3 different companies or rather 3 independent divisions which all have different names and corporate logos (see company / product description and appendix), with no parent company and no umbrella brand. Therefore, we find it difficult to pick a 'name' within the logo, so the edit box is empty. Unfortunately, the division Bad Heilbrunner does not include 'HERMES' in their name. We are not sure about whether or what name / word to choose for our logo and if that makes sense. If yes, what could that be? We find it not necessary to establish a name for the innovation logo, but we would be glad to see creative and meaningful ideas that might fit.
Please notice: the logo is NOT intended to create a united corporate logo for all three divisions! It must represent the interdepartmental innovation management within these three divisions only. We want the logo to convey unity, equal treatment and memorability. Thus, the logo can be used on different tools (flyers, canteen trays, incentives etc.) interdepartmentally and act with a distinctive design.
Since it is a logo representing innovation and creativity, we do not want to provide you with lots of design templates, layouts, guidelines and other documents - we will let ourselves be surprised. But, probably, it would make sense to use at least one of our main colors or its shades (dark green, light green or orange - see appendix) because they are known and used by all three divisions (corporate identity). Nevertheless, feel free to choose the overall color design.
We are looking forward to seeing your creative designs!