We want our logo both to represent our company and, at some point, also to be able to serve as a trusted symbol in the online advertising industry. If our project is successful, we would expect advertisers to include our logo on their websites and perhaps even in their online advertisements as well.
We want the company name -- PrivaCeed -- to be part of the logo, perhaps in clean, simple, bold letters beneath a symbol. We have considered a letter "P" that incorporated a key, a keyhole or a lock, but that may be too much of a cliche or too cheesy. We would like the symbol to be able to be removed from the full logo (without the company name) and used as a stand-alone.
We're looking for something that feels strong and secure without seeming ominous or heavy. We were thinking of medium-to-dark green or blue as the primary color, but we are not wedded to either.
Definitely, no animals or feminine colors.