It was a unique design that caught our eye among a sea of other excellent designs. He understood our requests and feedback, showing that he truly understands design and the various applications. When asked for advise on different directions, he gave clear reasons why he felt a certain way and steered us towards what is an amazing overall package. He was exceptionally quick and responsive throughout as well.
How Hybrid Razor started their logo design journey
Who are you known as?
Tell us a bit about who you are and the people you reach
a revolutionary shaving razor, a hybrid between a shaving machine and a manual razor, produces a skin level shave.
the target audiance is men that are clean-shaven and well groomed, early adopters of new technologies who appreciate new designs and concepts.
What industry do you think your business is most related to?
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
The product and company are new
The product is a new type of offering, an innovative combination of two know concepts, providing a new experience
a hybrid of a razor blade and a shaving machine - shave closeness of a razor blade, safety and comfort of a shaving machine
the concept is NEAT - first time viewers experience a "why didn't I think of this"
it should be geared towards early adaptors of new technologies
to project an image that it is an "object of desire", that YOU must have it ....
The logo must convey
• The 3 "C"'s: Clean, Close, Comfort