Industry: novelty toy items for kids and adults.
What is a SHART DOLL(TM)? Shart Dolls are non-traditional dolls, made of many different materials and are hand-made and hand sewn together. They are crazy looking characters. They are friendly little monster-like creatures, yet are ‘cute’, fun, approachable and non-scary. They are small approximately 3 inches in height and attach to jackets, purses, phones, cameras, backpacks, etc. etc..
Target audience: X-Gamer appeal targeted demos. Non-traditional sports such as: surfing, boarding, skating, moto, etc. Fashion oriented. Approachable, but still exclusive. Underground - Not for everyone - You kind of need to be invited in. Product will not be sold everywhere (no big box stores). Will be sold in stores where you get the latest cool toy/gift items, that you can’t get a Target, Walmart, Toys R US, etc… We appeal to tweens and young adults.
What 3 things would you like to communicate to your audience through your logo design?
1. We are non-traditional product and company
2. Fun & cool
3. We are a real, but small and fun company, and the logo can last for years..
Not necessarily in that order.
Reference brands to look at design and personality are: Volcom (www.volcom.com ). "youth against establishment". Oakley (www.oakley.com ). Hard Rock (http://www.hardrock.com)