Societe Generale is one of the leading European financial services groups. Based on a diversified and integrated banking model, the Group combines financial strength and proven expertise in innovation with a strategy of sustainable growth, aiming to be the trusted partner for its clients, committed to the positive transformations of society and the economy. Following values are embodied by the group:
“To be the first choice of our corporate customers in all markets through best
in class service, innovative solutions, commitment, responsibility, product
diversity and dedicated international teams”
The german subsidiary “GEFA” is generally supplying business customers with special financing products throughout Europe, such as sales, leasing and hire-purchase financing.
The department, called ‘Financial Services’ is specialized in fuel card business combined with different other additional services concerning fleet management especially on the road. It conducts transactions for fuel, road taxes and other services as repairs and spare parts for vehicles.
The financial services team is developing a new online tool for card administration (e.g., invoices). The tool is named SG MOVE. It combines the strategic operations for every fleet manager in regard to order, delete or block immediately. Furthermore, it enables customers to manage services of several brands of cards within one tool. The customer will be able to draw up evaluations . Firstly, the tool is only available for Germany-based customers, but in the future, it will be internationalized step-by-step on the European market.
Please create a logo for SG MOVE which
Is in line with the general communication of SG/SGEF/GEFA (see appendix)
Contains the title (SG MOVE)
Please do NOT create an adaption of the logo square (see Appendix, GEFA BANK, Societe Generale Group)
It is important to create a visual, which is still in line with the general communication of SGEF but stresses SG MOVE as independent entity of the group.