Our product is consumed by people that are suffering from mild depression. People in this state are looking for relief and we want an image that they associate with this relief. Specifically we're trying to associate our product with two ideals: Contentment and Nature.
Contentment: Depression is not just sadness, but a lack of contentment that leads to irritability, lack of sleep, and emotional discomfort. An image for serotune could emote a feeling of relaxation, confidence, and peace.
Nature: Serotune is made of natural substances that we consume every day (but probably not in enough quantity)
The second trend I would like to influence is the use of letters in a logo. While we don't want to exclude this practice, it should be done in a way that draws a connection between the ideals we mention above with our brand name.
Image: Minimal, Modern, Natural, Healthy, Well Being, Contentment
Other possible sources of inspiration (please feel free to ignore):
Serotonin Molecule: http://goo.gl/RLCm
Dopamine Molecule: http://goo.gl/5Lba
Logos that we like (again, please feel free to ignore):
Knopp Neurosciences: http://goo.gl/F5Ix
* This is a natural herbal supplement of essential amino acids. Natural, Healthy, Holistic is the message we are trying to convey.
* This is a product people need to trust so avoid being too cartoonish.
* This is not medicine. Please refrain from references to the heath cross, physicians, nurses, or medication.
* Please do not use our partly finished website as inspiration. We would rather build a website around a logo then the other way around.