This will start out as a blog that focuses on investing and financial literacy for recent graduates. We will have an edgy tone and will educate our readers in how the system "really" works in plain English. No bull$hit, no jargon, no sneaky sales pitches. We'll give our readers the big picture view on how things go down behind the scenes between banks, brokers, and credit card companies.
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This startup idea is going to need to distinguish ourselves by being edgy, very creative, and compelling. Users - mostly millennials - will need to be compelled to come on a journey that has previously been thought of as boring and dull.
Here is a mood board on Pinterest that reflects the overall general tone we’re looking for:
However, if you have other ideas, please feel free to adjust.
Our goal is to clarify, inspire, and empower.
Symbols that evoke these emotions are welcome.
Vintage is welcome.
Nature is welcome.
Artistic is welcome.
Inspirational is welcome.
Sketchy is welcome.
Unique characters or symbols also welcome.
Can add symbols linked to money or finance, but needs to be done very unique.
The logo suggestions so far are good but perhaps a bit too close to other fintech companies out there (i.e. corporate).
We need be more edgy and creative than them to get an audience.
We know this is tricky. It’s never been done before.
Trying to make finance interesting? Is that even possible?
We’re treading new ground here in logo look and feel. But we’re almost there. Thank you again for your efforts and ideas!