How Lesley - Emys started their logo design journey
Emys Capital is an asset management firm owned by a former military officer. The focus is on investing in companies with a Value focus. We look for companies that the market doesn't want and sells for cheap and benefit when those stocks come into favor. We are a young company (<1 year and avg age ~30). We invest in a lot of military equipment manufacturers, a market that we know well from our military experience. Emys was started by a West Point / Columbia Business School alumni
Emys is Latin for spotted turtle
Tell us a bit about who you are and the people you reach
Institutional investors (pension funds and endowments), high net worth individuals, fund of funds
It should have the Latin phrase "Per Providentia Victoria" , which means through prudence victory.
The viewer should look at it and think stability and intellect.
I prefer the colors in the logo be sky or dark blue, white and black.
It should have an image of a turtle as part of it.
It will be printed on business cards and presentations so it should look good whether it is small or large and whether it is in gray scale or color.
It needs to look very professional.
The words Emys Capital should be very visible in the logo
A subtle tribute to West Point / the Army would be nice but isn't necessary