The Logo should feel like personal liberation, breaking free from the bondage of the past, shedding an old story, stepping into one's power. It should feel inviting, suggest a generosity of spirit, out from the darkness into the light, freedom from bondage.
The website front page starts with this message:
Do you have a secret? Do you have a well-kept secret that's keeping you from living a fully expressed life?
Are you withholding your deepest creativity? Are you maintaining false relationships, perhaps living a lie, but you don’t know what to do about it? Secrets are toxic to our health, our well-being, our relationships and our productivity. Welcome to SecretHealer, a safe and sacred space to release and heal your secrets.
The best quote I can find to give you a sense of the healing intention is from Joseph Campbell: "The cave we fear to enter holds the treasure we seek".
The trick is to find the balance between yin and yang, masculine and feminine, gender neutral; we'll succeed when any gender would want the logo as a tattoo. :)