This logo will be applied on the general pack of elements - it should be easily readable at some distance, and in small sizes. Colors? Nice, if you find a way, but we really don't know.
You may want to show how the logo works together with some classic typography. We made a slogan - a payoff - or whatever: Do you?
Example: IQualify (the logo) Do you? (under the logo, or next to it).
You may want to show how an explanatiion works - attached or next to or under the logo.
Example: iQualify (the logo) Competence. Inspiration. Network.
On a big conference - we will print or project this lively and nice logo on the screen, on the stage background (ex together with a books&things kind of background). Perhaps there is a need for some kind of pattern - again - I don't know. Maybe!
The two first letters indicate intelligence - we don't know if IQ should stand out, if it should be written as iQ or IQ or IQ + the name, etc.... Probably not the last. We are using the domaine http://www.iqualify.no
We are fresh, Scandinavian - based in Oslo - the best city in the whole wide world. Go for it!