The Sydney Vascular Surgery is a specialist centre dealing with
all problems relating to Vascular (arteries & veins) and their complications.
SVS has internationally trained surgeons and is a centre for excellence. SVS has been a leader in its field for many years,
Referring doctors and the general public.
While the core patient is older however it is often vetted by younger family members who seek understanding on behalf of their parents who are patients
The logo will predominantly be used on their new website and business cards (not on buildings or packaging) so it should be kept discrete in size. Wider than deeper.
The logo should evoke the following feelings:
* safe and experienced
* up to date
The preferred colours would be blue and red. The current logo was simply a temporary one (attached)
Also likes the Society of Vascular Surgeon's logo (attached)
But really we are open to any concept as when we see it we will know.
I think the logos that Vik is interested in should be simple but also cleverly play on the concept of the “veins” – like the leaves logo