In many countries 50% of available organ donations do not happen as donor permission can not be obtained. Not a matter of refusal just no thought given to the idea prior to an unfortunate accident occurring.
Organ transplants work, if you like its the nicest most caring form of a recycling program!
If I may, I have some personal experience here, I was fortunate to receive an organ transplant (liver) that saved my life.
The concept is to increase the awareness of "don't take your organs to heaven" when they can keep someone alive. The purpose of this project is to increase public knowledge about what an organ transplant is all about and why you should be a part of the program.
The logo concept has already been established, its the actual artwork and fine detail we need some help with (see below).
We need a logo that we can use, to start with, for jacket patches, suit lapel pins and T-shirts then when funding permits, website branding and letterhead etc.
Our target audience is adults, worldwide, initially English speaking.
Slogans and/or a Name, a good idea however we have no perfect idea at this stage - its not essential.
To keep the variations in the design down to a manageable level we ask for "Save a Life" (to be used in full without an abbreviation) or O.D.S. (Organ Donor Support) to only be used as an abbreviation. Use of either is preferred but optional as the overall graphic look and feel is more important.
Preferred border - triangular in shape (think of a triangular road sign), for the L, inverted triangle for the T, and a circle for the H and K. If an establishment year is used in any embellishment it should be 2014.
Graphic ideas - see below, the "Day of the Dead" graphic super as its a bit edgy yet humorous as well. At this stage we are only after the "font" with the sutures on them with a boarder and/or embellishment, however the day of the dead type of artwork style would make a great supplementary logo.
Some additional artwork ideas from graphic artists we admire is enclosed as an guide.
The reverse or mirror "L" sketch is enclosed.
This project is a not for profit exercise!