WHY DO WE NEED A NEW BRAND IDENTITY:
We think we need a new brand identity because we think its time to be differentiated from the rest of the competitors/companies in our market and more important "on the sales stands" in which we compete for the attention of customers everyday.
We think our logo has good elements that we want to keep (for recognition) yet it needs something in addition that will make it permanent and standing out. (we believe)
The new and better logo you will create needs to be a revamp of the old into a new period for the company, with a huge newly built base in the capital of the country, marking a period of change and growth we want reflected in this renewal.
We need a likable logo that will inspire qualitative stability and trust in its brand and its product.
- We want the logo to be somewhat nature oriented and beautiful in its appearance and inspire a dreamy feel of things tasting as nice as they look.
- The logo needs to fit in nicely with the packaging of the various products.
- We need an alternative somewhat 3 dimensional appearance.
- the slogan needs to fit in with the logo, our current slogan is - the luxury and taste, in Albanian "Luxi i shijes"
KEYWORDS THAT DESCRIBE "FIX":
• good practices (clean)
• simple, uniform
• soft edges
WEBSITE ONLINE REFERENCES
EXISTING FIX COMPANY WEBSITE
COMPANY AND COMPETITORS IMAGE REFERENCES
Image (1) is a collage of the competitor companies websites displayed alongside 2 of FIX company websites, the logo on the green background is the current logo as is displayed in product packaging
Images (2,3,4) are also more recent product packages of Fix company products in the market. We are showing you this to give you an idea of the ranges of color palettes the logo needs to "fit in" according to packaging...
GENERAL STYLE GUIDES AND FEEL REFERENCES
The logo as it currently exists is stripped of any background elements and we want to see a more scenic and nature reminding wrap with the logo.
image 5 is that of a product from a cereal company and we are interested in the color palette and background nature depiction,
we would like the logo to fit in a similar background WRAP as "it's home" we want to pursue the general feel of this ...with perhaps animals in nature seen faintly. Image 6 is a logo wrap of a company
in an environment with all its animal depictions and elements.
Image 7 and 8 are two logo iterations ( if you need it i can provide an editable file (ai)
If this contest proves a success then there will be more projects to come, in revamping the whole image of the company this year, from packaging to even 30 sec animation adds, image 7,8 (liken to the movie Sausage party ) for TV and web.