The Samurai Guy offers multi-day workshop experiences that explore issues of ethics, leadership, communication and teamwork. The concept of Bushido is central to both our offerings and the way we approach business. The seven virtues of Bushido inform our actions - things like honour, respect, courage and benevolence - and we seek to find ways to apply them in the modern corporate, educational and community context.
Alongside their martial skills, Samurai were also proficient in the arts - poetry, the tea ceremony, flower arranging, meditation. We also encourage active consideration of the benefits of both in our work.
The workshop experience (like our 'reframing Leadship' offering) has at its heart The Samurai Game (tm) http://www.samuraigame.org. It is a highly intense and engaging experience that challenges participants to be present in every moment and be all that they can be. I have attached the brochure we used for this year's workshops.
In addition to the workshop experience I am expanding my business to include speaking on the topics of leadership, ethics, the importance of understanding values. (There is a lot of opportunity to talk about these things but The Samurai Guy workshop experience is about spending some time living them, a making choices and accepting the consequences.)
The logo is required for use on my website and business cards.
The workshop audience can be split into three groups.
1. Corporations/ businesses looking for a unique and challenging but proven experience to engage their employees. Human resources and training and development departments are the target but the logo should also speak to the employees themselves
2. Schools and Universities (yr 7 and up) looking for a safe and challenging experience to develop leadership skills in their students. It is the teachers and administrators who are the target not the students.
3. General public looking for personal development opportunities - something a little out of the ordinary.
The logo needs to be suitable for all three. Women are 51% of the audience so overtly masculine designs will be rejected.
The key point here in communicating the brand is conveying the contradictions. It is intense and challenging but voluntary and safe. It uses a combat metaphor but no special physical abilities are required (eg. wheelchairs are ok). The Samurai Game itself is unique but has been proven time and again over the last 20 yrs world wide to be effective.
For the speaking aspect of the business the logo needs to convey a feeling of "expert".
The principles of Aikido are also important - blending, circular motions that are respectful of the opponent but powerful.
Bold and decisive. Dynamic. Things to note:
0. It can be just a logo but ideally a logo that you will show works alone and with text like "the Samurai Guy" or "reframing Leadership".
1. No Cartoons
2. Typeface should be clear, simple and bold. Something that stands out.
3. Please do not use any stock images or clip art in the logo.
4. Kanji for 'samurai', 'bushido' (see the website) or any of the samurai virtues may be included but are not mandatory. Am very open to other imagery that touches on the artistic side of the Samurai - don't just focus on swords!
5. You need to demonstrate how the logo works in colour and B&W and maybe as a negative - white on black. If you visit the website you will see the colours are currently orange (#ff9933), black and white which I want to retain but I am open to the addition of other colours - but you will need to convince me!
I want to get the best out of this contest so I will be offering regular feedback on your designs.
The files we will require are:
For print - .indd or.tiff (CMYK)
For Web - .jpg and layered .psd (RGB)
I intend to ask the winning designer to do additional work for us building on the logo.