We would like a company logo for our new company Rumi and Daughters. The company will be a Tanzanian registered company which will establish a food manufacturing plant in Tanzania, East Africa. We will sell a range of breakfast products in East Africa and later expand across Africa.
Our target markets are the Tanzanian middle and upper classes, the expat community and tourists. We would like the company logo to appear stylish, powerful, feel-good, modern classy, luxurious, consistent high quality, reliable, trustworthy, life-promoting, fresh, wholesome and wellbeing.
We would like the logo to have an international feel and not be blatantly African. Although we are a proudly African company we are concerned that potential consumers will not have faith in a local African company's ability to make luxurious muesli.
We have chosen the name "Rumi and Daughters" because we want to empower African women and daughters, to normalise the idea that an African father is proud of his daughters and their inheritance rights. We want to start a conversation about the gender equality in inheritance practices.