ae8jbT got their new logo design by running a design contest:
Royal Pets, incorporate old log into a new idea
Check out ae8jbT's Logo design contest…
Hotel and Enrichment, Daycare, Training, Grooming
Animal & Pet
Established in 1982, The Royal Pets Hotel rebranded itself in 2009 as The Royal Pets Hotel and Spa. Truthfully at that time other services were added as well as grooming. In fact we are always at our core a Hotel (for both Dogs and Cats), we offer grooming for both, but have really excelled and in fact the new business we pursue is daycare and training for dogs. We began thinking about subtle changes to our branding last April when it became apparent that people did not deduce grooming from the “and Spa”. Existing clientele, drove past signage, heard the name, saw it on invoices etc. But they then expressed surprise that we offered services other than the one they already used. I.e. overnight hotel had no idea we offered grooming or Daycare. We can never loose mention of the “hotel” services, but we have decided that we are so much more. Our current logo needs rethinking, but we need to keep part of it hold to hold existing brand awareness and allowing us to do a phased transition. I.e. launch digital changes before saving money to change uniforms, signage etc. We also struggle when we need our logo presented for different uses. We almost need 2 shapes. Traditional rectangle like we have for letterhead and the majority of uses, but a more square version (or can be presented within a circle) for uploading to 3rd party registries etc. We cant list everything we do, but, currently competing for (as an example) training business on a 3rd party registry, our existing logo doesnt indicate we have anything to do with training. On the phone we say “Good morning, Royal Pets ! , hotel and enrichment how can i help”. So in our mind we think (only think) we see the stylized “Royal Pets” with the crown remaining, but somehow Hotel and Enrichment, Daycare, Training, Grooming. Would that mean a version with Hotel and Enrichment and maybe a more informal with all the other ? I’d like something, non cartoony that is in keeping with Royal Pets but somehow speaks to it all ? We specialize in family pets (dogs and Cats), our training focuses on family manners. Our daycare is about giving your fur family a sense of purpose and fulfillment so its not just mass group survival play its “Jobs 4 Dogs™️“. Our grooming isn’t uncomfortable quick get it done. We call it “Zoom and Groom” because its about mixing it fun and allowing our guests to get their zoomies out......But we aren’t out the back of a house or a standard old kennel. We are a 62 suite dog hotel, and seperate 26 suite cat hotel. All built from the ground up to be just that. In the middle of 30 acres of forest and manicured yards, with groomed trails. The most highly trained, certified and continually educated staff.......Ive attached the logo thats on everything and we would continue to use in some forms alongside whatever we come up with for the future transition. I’ve also attached a logo we had done last spring when we first started talking change. We all liked it, but weve seen so many similar, even in our industry. We also realize that the service offerings are ambiguous, not visible and shape wise it doesnt translate across the uses. It doesnt work across the top of webpage, letterhead etc. Ive also put failed attempts to rework when we thought adding petcare and enrichment would solve everything. I think we’ve decided we dont need “the” anymore. (?) historically it was important to us, THE was part of the identity. We are experimenting with not being so fixated on that. We are Royal Pets and this is what we do....
We want the Royal Pets portion to look the same (the one that says The Royal Pets Hotel and Spa), i have attached one we had done last year that we dont like and doesnt work for us, please see the description in the brief, we almost need 2 versions, letter and square (circle)
Every design category has flexible pricing for all budgets. Logo design starts at $299.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
ae8jbT collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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