Mission: “The Rouse exists to improve the quality of life for those who cannot fully care for themselves, regardless of age or economic status. We do this by continually expanding our knowledge, broadening our continuum of care and improving our services.”
The Rouse services are currently grouped in three main categories:
- child daycare
- personal care (previously know in the industry as “assisted living”)
- skilled nursing care
Specific personal care and nursing services include:
- Respite care
- Short and long term care
- Rehab services
- Behavioral health
- Alzheimer care
The Rouse is the only nonprofit adult care provider in the area and has served the community for nearly 150 years. The Rouse integrates a unique concept called the “household model.” This model creates a more personal and home-like setting for residents. No one else locally is doing this type of care/living.
Many of the residents at the Rouse have been referrals from current or former residents, which further enforce their great reputation. There is a feeling of comfort when people visit and live at the Rouse.
The Rouse is also perceived as being expensive. Unlike the competition however, the Rouse is nonprofit, which means that any proceeds go back into the Rouse which enables the Rouse to provide higher-end amenities that their competitors.
Personal Care and Nursing Care Audiences:
Primary audience: 45-65 yrs. (children planning for their parents)
Secondary audience: 65+ - planning for themselves or spouse
Referral Sources such as doctors, hospitals and social workers
The current logo was created approximately 15 years ago. We believe the current logo is outdated and does not adequately represent the level of care the Rouse provides. It is the intent of the Rouse to start with a fresh look and create a bold and progressive look that will take the Rouse into the next chapter of their organization.
The new logo will have a revised name “Rouse” and the tagline “Caring for Generations.”
The new logo will need to have the ability to be extended to their specific care units (daycare, personal care and nursing care).
The new logo will need to be applied to a variety of mediums (letterhead, advertising, t-shirts, web, etc.)