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The Ross Leadership Initiative at the University of Michigan needs a BOLD and CREATIVE logo design

Designers from around the world are submitting creative designs for Ross Leader in logo design - gold.

How Ross Leader started their logo design journey

Who are you known as?

Ross Leadership Initiative

Tell us a bit about who you are and the people you reach

The Stephen M. Ross School of Business is ranked #1 in the world for leadership development. The Ross Leadership Initiative (RLI) is the school’s leadership development center of excellence.

RLI develops leaders who make a positive difference in the world and model the empathy, drive, integrity, and courage we value at the University of Michigan. Ross leaders are prepared to balance competing demands by generating collaborative communities and robust results, strategic structures and creative change for the enrichment of organizations and society.

RLI is a shared service across curricular programs in the Ross School of Business. It is action-based and co-created with students and partner organizations to meet the school’s diverse and dynamic needs.

TARGET AUDIENCE
The RLI logo should be something that appeals to a broad range of people, including internal constituents and external stakeholders. RLI serves graduate and undergraduate students at the Ross School of Business in a variety of degree programs.

What industry do you think your business is most related to?

Education

How do you want the layout of your logo to look?

  • Organization name in a stylised type/font becomes the logo.

  • An abstract shape or symbol is used to convey the values of your business.

  • Organization name enveloped by a pictorial element or shape.

What colors do you want to see in your design?

Attached are two documents that will guide you on color choices.

Values to communicate

Feminine
Masculine
Young
Mature
Luxury
Economical
Modern
Classic
Playful
Serious
Loud
Quiet
Simple
Complex
Subtle
Obvious

Gold package

$799

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Deliverables

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