Completed contest

Rockpoint Finance

fifund needed a new logo design and created a contest on 99designs.

A winner was selected from 48 designs submitted by 17 freelance designers.

48
entries
17
designers
1
winner

How fifund started their logo design journey

Summary

Private equity fund desires new logo for name - Rockpoint Finance

Company name

Rockpoint Finance

What inspires you and how do you envision the design for your business?

Rockpoint Finance provides debt to large homebuilders and land developers.  We are a very sophisticated business and our clients are very sophisticated.  Competitors are Blackstone, Morgan Stanley and Cerberus.  Our 'niche" is structured finance products such as mezzanine finance and b notes

Wants

- Item 1...  Sophisticated
- Item 2....."Rockpoint" must be in Footlight font.    Yes, I know it is ugly, but that is what we must work with.  No such restriction on Finance.

Don't want

- nothing warm or fuzzy
- no obvious plays on word "rockpoint"
- no dollar bills or anything resembling cheap mortgage companies

Custom package

$200

Free features

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Deliverables

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