The energy bar market is a very crowded field. Just look at the shelf in your local grocery store – there are dozens of them. However, nearly every energy bar we've ever seen is truly nothing more than a cookie with a healthy looking wrapper. They have nothing to do with energy other than giving you a shot of sugar and a little something in your stomach, with no thought given to the nutritional needs of an active person - and sugary snacks are not the answer to sustained performance. (See the attached summary document for details.)
This logo is the first step in a comprehensive program. I’ll need web design and product packaging as well. Hoping to find someone I can work with on a long term basis.
What am I looking for in a logo? I’d love to have the logo incorporate some rocket-like image, but I’m not married to that. I don’t see a cutesy picture of a rocket. Too trite. I envision something a bit more sophisticated. A bold image, yet simple, if that makes any sense. Perhaps a section of a rocket, like the bottom part including a slice of the tail fin and part of the flames coming out the back. Just an idea. If I really knew, I wouldn’t be here, eh?
At the same time, nothing too fancy or elegant. The logo needs to represent power and winning, but not overly macho testosterone thing (like the Red Bull image).
I’d also like the “icon” to be useable without the logo or slogan, so it has to be memorable and recognizable. Imagine it on a sticker on some world cup skier’s helmet. Sort of like the Red Bull icon I included as an example. Not that the Red Bull image really resonates with me, mind you; the bulls are too complex an image for what I had in mind, but they certainly can stand alone.
We do have a slogan, "Whole Fuel". It might be interesting to see that in the logo, but I am concerned things will start to get too busy, with the slogan being a distraction. If you can think of a way to work it in, I'd love to see it, but I don't see it as a requirement.
As for colors, red comes to mind, but feel free to experiment. I don’t see this as having multiple colors, I envision one or two. But you guys are the experts, and I look forward to seeing what you come up with!