Concrete BC is the voice for our members (i.e. we speak for them).
Concrete is also known as liquid stone.
The BC part of "Concrete BC" is British Columbia, Canada, a province of beautiful mountains, ocean, lakes - lots of nature
Sans serif typeface – modern, clean and progressive
Personality of the Brand
Functional: consistent, easily reproduced in vertical and horizontal, reversible, print and online formats; adheres to a set of graphic standards – has a style guide
Applications: 4 colour, black and white, grayscale, vertical, horizontal, reverse, no background
Print: business cards, letterhead, membership stickers, certificates, signage
Online: web, social media
Ideas – I do NOT want a ready-mix truck in the logo.
Any element incorporated from the ready-mix concrete business should be stylized – here are some examples:
(see also attachment PDF file for graphics)
http://www.rmcao.org – icon is the stylized opening at the back of a ready-mix truck, where the concrete comes out
http://www.nrmca.org – icon is the stylized drum of a concrete truck