Update: Besides a very minimalistic lettering we need a small graphical representation which can be used for different purposes, for example on the very small label of the teabag itself. The UP should be included somewhere in there. Either as simple letters, or combined to a cup or something. we had a few really great ideas there already.
Name does not necessarily be have to written as UpTea with U and T as capital letters. (uptea, UPTEA, ... ) is also possible
We want to establish a "high caffeine tea" company on the German market, supposed to be an alternative to coffee or simply for everyone who enjoys tea and or high caffeine. The tea should be sold in retail, online and b2b purposes. We want to serve different flavours, like black/green/peppermint and mybe others in the future. The product is sold as a package with tea bags, not as a drink in bottles.
Our target group:
- young, modern
- lifestyle/quality concious
- people willing to spend more for "premium products"
Our company is based in Munich (no need for graphical representation, but maybe something like "est. in Munich" or "München")
Please have a look at Brands like: Veganz, Acao, Frank Juice, foodpsring orTrue fruits. Those brands have a classic but also powerful design which we would like to match. The name has a very unique font and combined with the colors it looks outstanding.